Nov. 7, 2022

030: Nick Lynch | Redefining Non-Profit Work through Cause Marketing

030: Nick Lynch | Redefining Non-Profit Work through Cause Marketing

In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch to create, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. 

Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. He has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.

[00:00 - 13:05] Nick Lynch Shares his Tips for Working with Non-profits

  • Nick Lynch’s story of how he became a cancer survivor and how that led to him creating
  • Creating a platform to help solve the challenges of funding the nonprofit sector
  • Nick talks about how he became a social entrepreneur and how he saw the need for businesses to help non-profit organizations in the face of impending challenges

[13:06 - 30:17] How Influencer Marketing Drives Successful Nonprofit Campaigns

  • How cause-based organizations can take opportunities in the cryptocurrency and blockchain space
  • The impact of influencer marketing - finding advocates synergistic to the cause and ensuring alignment
  • Key pieces that a marketer can execute in moving with the trend - gathering data, being creative, and going with their gut

[30:18 - 43:43] Soaring Interest in Measuring Business Impact

  • Nonprofit marketing has become more complex in recent years, with a need for resources and tools to be accessible to non-profit marketers
  • The significance of storytelling in building communities and advocates, leading to donations and better positioning on social media platforms
  • The rising trend of companies wanting to know how their business impacts people and the planet

[43:44 - 47:10] Closing Segment

  • Nick on The Giving Round
  • Reach out to Nick Lynch 
  • See links below 
  • Final words

Tweetable Quote:

“With influencer marketing and with influencers, it's really about authenticity. At the end of the day, like at the very beginning, we start to make sure that any creator, any influencer that we work with, it's really about how aligned they are with the mission or the cause that they want to support.” - Nick Lynch


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