In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch to create Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond.
Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. He has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.
[00:00 - 13:05] Nick Lynch Shares his Tips for Working with Non-profits
[13:06 - 30:17] How Influencer Marketing Drives Successful Nonprofit Campaigns
[30:18 - 43:43] Soaring Interest in Measuring Business Impact
[43:44 - 47:10] Closing Segment
“With influencer marketing and with influencers, it's really about authenticity. At the end of the day, like at the very beginning, we start to make sure that any creator, any influencer that we work with, it's really about how aligned they are with the mission or the cause that they want to support.” - Nick Lynch
Connect with Nick Lynch through email@example.com and www.collidescope.io
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