Nov. 21, 2022

032: Dorothy Hollabaugh | Enabling a World of Opportunities Through Freelancing

032: Dorothy Hollabaugh | Enabling a World of Opportunities Through Freelancing

Welcome Back to Go Big to Give Big Podcasts with Randy Molland and Steve Arneson. Today we are joined by Dorothy Hollabaugh! Dorothy is the founder of Needles Eyes Media, a digital advertising agency for data-driven businesses looking to scale as well as the co-founder and CEO of a company called The Gig, a digital media company that helps freelancers acquire and profit from high-income online skills.


In this episode, Dorothy shares some incredible marketing tips on how she is able to run her marketing agency to be optimized in any economy, why she is so passionate about the freelancing space, and also goes deep into the different seasons of business and how to overcome some of the most challenging times. We also dig deep into the Give Big Side with Dorothy and why she believes giving has to be built as a muscle from day one and how she is creating an incredible culture inside of her company with a really cool platform that promotes giving to her employees.


Dorothy is such an incredible human and so inspiring to be around, and I hope you all enjoy hanging out with her as much as we did today. Let's jump into today's episode and be inspired by the incredible Dorothy Hollabaugh.



Highlights:

 

[00:00 - 07:48] Turning your Passions into Businesses

·        Dorothy Hollabaugh is the founder of Needles Eyes Media, a digital advertising agency for data-driven businesses.

·        She is also the co-founder and CEO of The Gig, a digital media company that helps freelancers acquire and profit from high-income online skills.

·        Dorothy shares her story of starting her first business at age six and how she transitioned it into her current business.

·        She tells us about her experience working at a startup that went on to have a multiple nine-figure exit.

 

[07:48 - 15:29] How to Survive a Recession

·        Dorothy to founding her own agency in 2017 with her partner

·        Dorothy shares his experiences with traffic has been a constant evolution and change since then, with changes in Facebook's privacy due to iOS 14’s update and tracking policies playing a part.

·        Her agency focuses on granular tracking and analytics to make decisions about where and how to spend money.

 

[15:29 - 22:40] Freelancing: The Door to Business Ownership

 

·        Freelancing has exploded in popularity in recent years, with 41% of American workers freelancing by 2020.

·        Freelancing can be a great way to learn new skills and build a business, and it is especially beneficial during recessions as it allows people to pivot quickly into new industries.

·        There are many opportunities for a freelancer, whether they want to work full-time or just supplement their income.

 

[22:40 - 32:19] The Importance of Celebrate Achievements

 

·        Dorothy shares with us why started to celebrate her accomplishments.

·        Experience is all about facing bigger and bigger challenges, shaping you into a more resilient entrepreneur.

·        The focus on growth is really immersing in the process.

 

[32:19 - 42:02] Why Giving is Essential to Grow Your Business

·        Giving is a muscle that can be practiced and grown and is important in achieving success.

·        One of the most meaningful moments of giving is when you are able to help someone in need.

·        Giving should not be based on how much money is given, but on the impact, it has on the recipient.

·        Entrepreneurs should include a giving component from day one or once they have a little bit of money in the bank account and a little bit of traction

 

[42:03 - 44:02] Closing Segment

·        Reach out to Dorothy Hollabaugh

o   See links below 

·        Final words


Tweetable Quotes

 

“The key about freelancing is these are skills that can never be taken away from you and regardless of what's happening, around you or in the job market, in the global economy you are always going to have that skill and you're gonna be able to apply it to wherever the opportunity exists.” - Dorothy Hollabaugh 


“Success without giving, without serving is empty” - Dorothy Hollabaugh

 

“Money follows happiness and follows the choice to really feel grateful for what you have and then build upon that.” - Dorothy Hollabaugh

 

_____________________________________________________________________


Connect with Dorothy Hollabaugh by following her on Instagram and LinkedIn.


Also, if you are a freelancer or if you are looking to explore freelancing to help your income, be sure to check Dorothy’s gift for you at thegig.io/vip. You will receive the high-income skills guide that goes through the best skills to start freelancing, and you'll also receive a video training on Dorothy’s process for how to get clients from Upwork.

 

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