Dec. 5, 2022

034: Jennifer Cohen | Living a Bigger, Better, and Bolder Life

034: Jennifer Cohen | Living a Bigger, Better, and Bolder Life

Welcome Back to Go Big to Give Big Podcasts with Randy Molland and Steve Arneson. Today we are joined by Jennifer Cohen! Jennifer Cohen is a best-selling author, brand strategist, international speaker, and educator with a specific focus on building healthy habits to drive positive behavioral change. She has been mentioned as one of the "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD. She is the CEO of Suprema. It provides guidance, management, strategic and advisory services for individual and corporate brands, both emerging and large. Some of her clients include Weight Watchers, KIND bar, Tru Niagen, Muscle Milk, Tonal Gym, and Loews Hotels.

Jennifer was also the co-founder of Hot 5, a very popular fitness App that was ranked #1 in the Apple App store and acquired by Weight Watchers in 2016.  She took her wealth of knowledge to center stage when she was invited to deliver her signature “10% Target” as a TED talk, which has garnered over 3 million views in only a few short months. Jennifer is also a best-selling author. Her audience is waiting with bated breath for her much anticipated fourth book, slated for release in the winter of 2022.

With all of her achievements, the one closest to her heart is being the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes for Boobs” bachelor auction supporting breast cancer research and treatment.

Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.



[00:00 – 09:45] Jennifer Cohen: Living a Bigger, Better, and Bolder Life

• Jennifer Cohen is a Canadian entrepreneur focused on fitness and entrepreneurship, who has been successful in multiple industries.

• Jen shares the story of how she took advantage of the opportunity that launched her career as a writer when she received an unexpected email.

• Her philosophy is "never let an opportunity just pass you by." This mindset has led her to success in multiple areas of her life.

[09:45 - 15:41] Being Prepared for the Opportunities in Life

• Jennifer explains why she usually gives before she asks for something and how this ethic allowed her to connect with so many opportunities.

• After that email, she got connected with the editor of Forbes, she pitched an idea for a fitness article in the biggest business magazine in the world.

• The article went viral and Jennifer was able to connect with other people in the industry as a result.

[15:41 - 23:14] What Does it Mean to be Better, Bigger, and Bolder?

• Being Better, Bigger, and Bolder is about getting the things we want, no matter the circumstances. It is about how we take our chances and opportunities to get something we want.

• Practicing boldness is a skill that can be improved with practice. It requires momentum, being involved in the things that you want in life opens doors for you to explore other opportunities.

• It is better to fail 90% of the time than not do anything. That is why Jennifer explains to us why being in motion is crucial.

[23:14 - 30:07] The Boldness of Helping Others 

• Jennifer talks about how and why she created the Good Human Foundation, to auction off men for dinner dates to raise money for breast cancer awareness.

• The cause, called “Babes for Boobs”, has been successful in raising money and has given away a great amount of support not just for breast cancer centers but for other cancer-related illnesses.

[30:07 - 33:54] The Power of Gratitude

• Jennifer discusses the concept of gratitude and how it can be practiced in everyday life

• Jennifer shares on how guidance can impact someone’s life and tells a story of how she impacted a girl by being a sister to her.

• Jennifer reflects on the importance of giving back to others.


[33:54 - 36:35] Quick Questions

Brag about one charity you like: City of Hope and Make a Wish Foundation.

Who inspires you with their giving: A real estate guy, who’s friends with Jennifer.

What’s the best way to practice being bold: Practice by doing little things in life, such as asking the waiter for dressing on the side with your salad or calling your phone’s service provider for a better plan.

What is the first thing that you think of when you hear Go Big to Give Big: The Go Big to Give Big podcast.

In one word, describe the feeling you get when you give: Good.

Do you believe that money can buy you happiness: No. It can provide comfort in some things in life but money can still make you feel lonely or insecure.


[36:35 - 38:10] Closing Segment

·        Reach out to Jennifer Cohen

o   See the links below 

·        Final words

Tweetable Quotes


“Practice the only way to get better at being bolder and asking for what you want? Is starting to do it and practice it day in, day out. You're not gonna get better at anything if you just think about it in your head and not put any action behind it.” - Jennifer Cohen 

“You have to take a shot […] You gotta like seize the opportunity as you see them, and not just be afraid to take action.” - Jennifer Cohen

“It shows people that anybody can have anything, or get anything, or do anything if they want it bad enough”. - Jennifer Cohen



Connect with Jennifer Cohen by visiting her website at or by following her on Instagram, TikTok, and LinkedIn




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