Jan. 9, 2023

039: Ryan Zofay | Leveling Up to Your Best Self

039: Ryan Zofay | Leveling Up to Your Best Self

Welcome to the Go Big to Give Big Podcast with Randy Molland and Steve Arneson! Today's episode features an interview with the inspiring Ryan Zofay, the founder of We Level Up Treatment Centers and Academy, who helps people not only overcome addiction, but also develop themselves as individuals. Ryan has experienced an incredible journey, including being pronounced dead, facing a lifetime prison sentence, and being sued for $10 million. He has since built a nine-figure company with projected revenue of $100 million and has donated hundreds of thousands of hours to a greater cause.


During the episode, Ryan shares his journey of transformation from drug addiction and a potential life in jail at 16 years old to becoming a successful entrepreneur. He talks about why mentors are essential for growth, how unconditional love is at the core of it all, and how he was able to turn his life around. Ryan also discusses his Hope Scholarship which provides financial aid to those seeking recovery help, and the importance of having big dreams and goals to make a difference in the world.


Tune in as Ryan shares his inspiring journey from darkness to light, and learn why giving back can be one of the most rewarding experiences you can have.

 [00:00 - 11:18] Ryan’s Incredible Journey of Transformation and Generosity

·        Ryan Zofay is the founder of We Level Up Treatment Centers and Academy and he helps people get sober and taste self-development to become their best selves.

·        Ryan was pronounced dead at the scene of a car accident at age 16 and later he woke up in a juvenile detention facility facing 25 to life in prison

·        Ryan turned to drugs and alcohol as a way to cope with the trauma of the car accident and his legal troubles

·        He eventually hit rock bottom and entered recovery at age 21 but later Ryan sobered up and has been for 21 years.

·        Ryan credits his personal transformation and success to his faith and higher power

·        He uses his own experiences and struggles to connect with and motivate others to make positive changes in their lives


[11:18 - 22:14] Killing Off my Old Self and Leveling Up

·        Ryan learned about business operations and scaling a company at a Tony Robbins event in 2018

·        In 2019, Ryan founded We Level Up a company focused on helping people "level up". We Level Up has now 450 employees, 7 locations in 5 states, and is projected to bring in $110-115 million in revenue in 2023

·        Ryan focuses on inspiring and influencing his team to be their best selves and achieve more

·        He believes in helping people feel like they are part of the decision-making process and working in their own best interests

·        He chose the name We Level Up because it spoke to his heart and reflected his belief in the power of working together to achieve personal growth

·        Tony Robbins' phrase "constant never-ending improvement" is the driver of exponential growth

·        Entrepreneurship and personal development go hand in hand

·        Self-reflection is key to creating intentional decisions on how to show up


[22:14 - 32:41] Mentorship and Personal Development: Keys to Success

·        Leadership starts at home, with how individuals treat their family and take care of themselves

·        Showing up as an "asshole" at home will eventually manifest in the workplace

·        Proximity to successful individuals allows for the "cheat code" to rub off and accelerate success

·        Mentorship helps with decision-making and avoiding mistakes

·        The integration of personal and professional is important for authenticity and effectiveness in the workplace

·        Personal development should not be compartmentalized and should be integrated into daily life.

[32:41- 43:49] Unlocking the Power of Philanthropy

·        Ryan discusses the Hope Scholarship, which is a program he started to help people in recovery

·        The scholarship is for people who have undergone the "legality process" to ensure fairness across the board

·        The scholarship has had a significant impact on recipients, including one man who is now a lead at his church, has a full-time job, and is engaged with his family

·        Ryan feels that the impact of the Hope Scholarship is worth it "10 times over" and is honored to be able to offer it.

·        He also believes that fear often prevents people from doing things in life, and that people can use fear as leverage to serve at a higher level

·        Ryan gives the example of an organization needing $100,000 and feeling fearful about how to afford it, but finding ways to leverage the fear to make the donation and grow the business



[43:49 - 49:28] Quick Questions

·        Brag one about charity you like: Hospitality Helping Hands

·        What would get you more excited? Donating a $1 million check or spending a week physically helping others: Whichever one could create more impact.

·        Who inspires you with their giving? Tony Robbins

·        Would you rather a coach or a mentor? Ryan would choose a mentor because they want someone who truly cares about them and is always there for them, but a coach may push them harder and push them out of their comfort zone

·        What is the first thing that you think of when you hear Go Big to Give Big: It is the definition of the life that Ryan lives. Also, it means using our own efforts to make a large positive impact on others. To prioritize making a difference in people's lives over financial success.

·        In one word, describe the feeling you get when you give: Grace.

·        Do you believe that money can buy you happiness: Ryan believes that money can be used as a vehicle to help people, and that it can help pay for things that can contribute to one's happiness. However, it is not thought that money in and of itself will make someone happy.


[48:28 - 51:43] Closing Segment

·        Reach out to Ryan

o  See links below 

·        Final words


Tweetable Quotes


"To become your best self, you have to kill off your old self." – Ryan Zofay




Connect with Ryan by visiting his website at https://ryanzofay.com/ or by following him on his Instagram and LinkedIn


Also, make sure to check Ryan’s Treatment Centers “We Level Up” at https://welevelup.com/





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