Jan. 23, 2023

041: Chans Weber | Creating a Culture of Success

041: Chans Weber | Creating a Culture of Success

Welcome to the Go Big to Give Big Podcast with Randy Molland and Steve Arneson! In this episode of our podcast, we had the pleasure of speaking with Chans Weber, the founder of Agile and Co. Chans’ company specializes in utilizing a data-based approach to marketing, allowing for a dynamic and ever-evolving strategy. However, what stood out to us most about Chans was not just his success in business, but his approach to leadership and building a team. He shared with us how he creates a workplace environment and community culture where everyone wants to be there, and how he truly cares for each of his employees, giving them the space and resources to grow within the company.


We also dove into Chans' perspective on giving and how it plays a role in both his personal and professional life. He shared some unique insights and stories that left us inspired to think differently about how we give and the impact it can have.


If you're looking for inspiration and new perspectives on leadership, team-building, and giving, this episode with Chans Weber is not to be missed. Listen in as we dive deeper into these topics and be prepared to leave feeling motivated to make a positive impact in your own life and business.


[00:00 - 10:42] How Chans Built his Life from the Ground Up

·        Chans Weber is the founder of Agile and Co, a marketing company that uses a data-based approach, which allows their marketing strategy to adapt to changing opportunities.

·        Chans is an incredible leader and has a giving nature, which is evident in how he builds his team, cares about his clients, and his overall approach to everyday life.

·        Chans has a rags-to-riches story, which includes overcoming a 480-credit score and going on to create an eight-figure successful marketing company.

·        Chans attributes his success to the team he has built, which he believes is better than he is.

·        The team is essential to scaling the company, and without them, the company would not be where it is now.


[10:42 - 21:22] How to Create a Culture of Success

·        Chans discusses why the culture of his company emphasizes giving freedom and trust to employees, which allows them to take ownership of their work and perform at their best.

·        Employees are held accountable for their production, and those who perform well are rewarded and taken care of, which helps to foster a positive and productive work environment.

·        His company uses a unique hiring process that involves grammar and spelling tests which helps to filter out applicants who lack attention to detail.

·        Attention to detail is a crucial trait for employees in this company, particularly in digital marketing, where a single mistake can lead to significant financial losses.



[22:22 - 32:29] Changing the Digital Marketing Landscape

·        Chans’ company is built on genuine care for the industry, meaning that the company's primary focus is not just making money, but also improving and contributing to the industry they are a part of.

·        Entrepreneurs want to focus on how much money they will put into a business, how many leads they will generate, and how many sales they will make, simplifying the message helps entrepreneurs understand the most important information and make more informed decisions.

·        Chans refers to simplifying the message as "human language" meaning that he tries to explain complex industry information in a way that is easy for everyone to understand.

[32:29 - 43:14] Navigating the Marketing Industry

·        The industry never stops changing and is constantly evolving, which presents opportunities for those who can adapt and innovate.

·        Change in the industry can be intimidating, but those who embrace it can stay ahead of the competition.

·        Chans dives into Chat GPT, and explains that is being tested by the agency, to explore its potential and limitations.

·        The agency is aware that Chat GPT is not currently a threat to copywriters' jobs, but they want to be prepared for the future.


[42:14 - 50:33] Living a Life of Giving

·        Emotions are contagious and can impact the lives of others in a positive way.

·        By helping others, you can create a domino effect of positivity.

·        The emotions of those close to you, such as your family and team, can be affected by your actions. 

·        Chans' shares the story of how a high school football team in a small farm town in central Illinois was the recipient of his giving.


[50:33 - 58:00] Quick Questions

·        Brag one about charity you like: St. Jude Children's Research Hospital

·        What would get you more excited? Donating a $1 million check or spending a week physically helping others: Spending a week physically helping others.

·        Who inspires you with their giving? Andy Priscilla

·        Do you entrepreneurs should start including a giving component in their business from day one, or wait until they've seen some success and have some money in the bank? From day one, no questions asked

·        What is the first thing that you think of when you hear Go Big to Give Big: The entrepreneurial spirit, we are just risk takers.

·        In one word, describe the feeling you get when you give: Gratitude.

·        Do you believe that money can buy you happiness: Money cannot buy you happiness. Maybe temporary, but not in the long term.


[58:00 - 59:29] Closing Segment

·        Reach out to Chans

o  See links below 

·        Final words


Tweetable Quotes


"Change equals opportunity [..] If you could continuously push to be on the front edge, you can be an innovator and adapt." – Chans Weber




Connect with Chans by visiting his website at https://cbweber.com/ and https://agileandco.com/ or by following him on Instagram and LinkedIn





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