March 6, 2023

047: Jeff Fenster | Small Steps and Micro Goals, Keys for Success

047: Jeff Fenster | Small Steps and Micro Goals, Keys for Success

Welcome to the Go Big to Give Big Podcast with Randy Molland and Steve Arneson! In this episode of our podcast, we are talking about the inspiring story of Jeff Fenster! Jeff is a successful serial entrepreneur known for his innovative business practices and passion for creating disruptive startups. As the founder of everbowl, a nationally recognized superfood brand, Fenster has demonstrated his ability to pioneer new concepts in the quick-serve restaurant category. He is committed to fostering a strong company culture and empowering top-tier leadership teams while streamlining revenue-driving efficiencies in operations, procurement, supply chain, and construction. Fenster is also actively involved in giving back to the community through charitable contributions, making a positive impact on the lives of many.


In this episode, Jeff shares his approach to setting micro-goals in order to reach bigger goals. He goes into detail about the five core values that guide his success and reveals how he uses relationship capital and innovation to create businesses from the ground up. Jeff also explains how he utilizes vertical integration for scaling businesses, as well as leveraging relationships and influencers to attract more customers. Additionally, Jeff speaks about the importance of health for entrepreneurs and how it can help them reach their professional goals. Moreover, Jeff discusses donating time and experiences instead of money and shares one of his favorite moments of giving, which was helping a child create an experience.


Listen in to gain insight into Jeff’s success formula that can be applied to their own business ventures.


[00:00 – 14:02] A Serial Entrepreneur's Journey

  • Jeff is a serial entrepreneur and owner of Everbowl, a healthy fast-food franchise.
  • He has successfully launched over half a dozen companies.
  • Jeff’s gift is startups and getting companies off the ground.
  • Jeff’s passion lies in the creation of new concepts, ideas, and scaling them.

·      Jeff has created vertical integration into his companies, and he explains how others can do it in their businesses as well.

·      His interest lies in creation, and once the business is optimized, he loses interest.


[14:02 - 27:11] Vertical Integration and Entrepreneur Culture

·      Influencer marketing has become a significant aspect of entrepreneurship and marketing.

·      Leveraging relationship capital is an opportunity to attract more eyeballs, impressions, and ears.

·      Vertical integration is a process that can lead to multiple streams of income from one brand.

·      Repeatable problems that can be solved through a process are ideal for vertical integration.

·      Control of the process is essential to ensure the quality of the products.

·      Brands can create a separate company that can eventually become a standalone business.

·      Building a strong culture starts with defining the company's core values.

[27:11 - 41:40] Philanthropy, Giving Back, and Making a Difference

·      Jeff is a philanthropist who focuses on giving back to society while doing business.

·      He believes that going big is essential for giving big, and one must become the best at what they are doing to achieve financial stability and help others.

·      Jeff mentions that money provides safety and security, but happiness comes from chasing one's passion and helping others.

·      He believes that his time is his most valuable asset, and he spends it wisely by contributing to society and helping others.

·      He finds joy in seeing others succeed and being part of their journey, as it “fills his cup up”.


[41:40 - 47:27] Quick Questions

·      Brag one about charity you like: The V Foundation for Cancer.

·      What would get you more excited? Donating a $1 million check or spending a week physically helping others: Spending a week, physically helping others. That fulfills Jeff’s purpose.

·      Who inspires you with their giving? David Meltzer.

·      Do you entrepreneurs should start including a giving component in their business from day one, or wait until they've seen some success and have some money in the bank: After they've seen success and have a little money in the bank account.

·      What is the first thing that you think of when you hear Go Big to Give Big: “It literally means be the best version of you. Maximize your potential and make as much money as you can”.

·      In one word, describe the feeling you get when you give: Happiness.

·      Do you believe that money can buy you happiness: "No, because money can also buy you insecurity”



[47:27 - 49:30] Closing Segment

·      Reach out to Mike

o  See links below 

·      Final words


Tweetable Quotes


" Hard work beats talent when talent doesn't work hard”. – Jeff Fenster




Connect with Jeff by following him on Instagram, Twitter, and LinkedIn      





Join our Facebook Group


LIKE, SHARE, AND SUBSCRIBED! Listen to the Go Big To Give Big Podcast

on different platforms.


Apple Podcast


Amazon Music






For more information you may visit:


Advertising Inquiries: