The Power of Responsibility: Echoing the Words of a Visionary Leader
In a striking quote by Paul Polman, the former CEO of Unilever, we find a profound truth that resonates deeply with our mission at GoBigToGiveBig: "Our socially responsible brands accounted for half the company's growth in 2014 and grew at twice the rate of the rest of the business. Consumers are increasingly demanding responsible business and responsible brands.”
Paul Polman's words are a clarion call for businesses to rethink their growth strategies. The underlying message is clear: social responsibility isn't just good ethics, it's good business. This is a philosophy that lies at the heart of everything we do at GoBigToGiveBig.
Polman's acknowledgment of socially responsible brands as key drivers of Unilever's growth is a testament to the changing tides in consumer behavior. People want to support businesses that contribute positively to society. They want to buy from, work for, and invest in companies that are committed to making a difference. This isn't a fleeting trend but a fundamental shift in the marketplace.
The growth of these brands at Unilever isn't merely about numbers; it's a reflection of trust and alignment of values. When a company demonstrates that it cares about more than just profits, that it's dedicated to social impact and sustainability, it earns the respect and loyalty of its customers. This is the kind of growth that is sustainable in the truest sense—not just in terms of revenue, but in terms of long-term societal contribution.
At GoBigToGiveBig, we embody this approach. We believe that our success is measured not only by the scale of our profits but also by the scale of our impact. We strive to be the kind of business that Polman describes: one that grows because it helps. Every day, we are motivated by the desire to make a significant, positive impact on the lives of others, and we're always looking for new ways to do just that.
We invite other businesses to join us in this pursuit. It’s time to make social responsibility a cornerstone of your brand, not just because it's the right thing to do, but because it’s what your customers expect. It’s time to prove that your business can be profitable and purposeful.
Polman’s insights aren't just for global conglomerates; they are for every business, small or large, that wants to be relevant and successful in a world where purpose matters. Let’s all strive to be brands that drive growth by driving change. Let's go big with our goals and give big with our hearts.
Join us at GoBigToGiveBig, where we don't just share success stories—we create them by making a difference every single day.
